[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vmarlen.sk\/chytre-sposoby-ako-pouzivat-socialne-media-k-rastu-vasho-podnikania\/#Article","mainEntityOfPage":"https:\/\/www.vmarlen.sk\/chytre-sposoby-ako-pouzivat-socialne-media-k-rastu-vasho-podnikania\/","headline":"Chytr\u00e9 sp\u00f4soby, ako pou\u017e\u00edva\u0165 soci\u00e1lne m\u00e9di\u00e1 k rastu v\u00e1\u0161ho podnikania","name":"Chytr\u00e9 sp\u00f4soby, ako pou\u017e\u00edva\u0165 soci\u00e1lne m\u00e9di\u00e1 k rastu v\u00e1\u0161ho podnikania","description":"Vybrali sme preto nieko\u013eko ve\u013emi \u00faspe\u0161n\u00fdch podnikate\u013eov a\u00a0 ich odpor\u00fa\u010dan\u00ed pre efekt\u00edvny online marketing. Tu je p\u00e4\u0165 strat\u00e9gi\u00ed, ktor\u00e9 navrhli na vyu\u017e\u00edvanie soci\u00e1lnych m\u00e9di\u00ed na podporu rastu podnikania: 1. Pou\u017eite soci\u00e1lne m\u00e9di\u00e1 na zv\u00fd\u0161enie n\u00e1v\u0161tevnosti svojich obchodov Rozvi\u0148te marketing v\u00e1\u0161ho […]","datePublished":"2019-03-11","dateModified":"2019-03-11","author":{"@type":"Person","@id":"https:\/\/www.vmarlen.sk\/author\/#Person","name":"","url":"https:\/\/www.vmarlen.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/046c8368865b87ac6ea06cde0e0a80b91304a43fe31de210702ad59bbd9a1974?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/046c8368865b87ac6ea06cde0e0a80b91304a43fe31de210702ad59bbd9a1974?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vmarlen.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vmarlen.sk\/wp-content\/uploads\/img_a300466_w16576_t1557593647.jpg","url":"https:\/\/www.vmarlen.sk\/wp-content\/uploads\/img_a300466_w16576_t1557593647.jpg","height":0,"width":0},"url":"https:\/\/www.vmarlen.sk\/chytre-sposoby-ako-pouzivat-socialne-media-k-rastu-vasho-podnikania\/","wordCount":432,"articleBody":"Vybrali sme preto nieko\u013eko ve\u013emi \u00faspe\u0161n\u00fdch podnikate\u013eov a\u00a0 ich odpor\u00fa\u010dan\u00ed pre efekt\u00edvny online marketing. Tu je p\u00e4\u0165 strat\u00e9gi\u00ed, ktor\u00e9 navrhli na vyu\u017e\u00edvanie soci\u00e1lnych m\u00e9di\u00ed na podporu rastu podnikania:1. Pou\u017eite soci\u00e1lne m\u00e9di\u00e1 na zv\u00fd\u0161enie n\u00e1v\u0161tevnosti svojich obchodovRozvi\u0148te marketing v\u00e1\u0161ho podnikania pomocou cielenej reklamy na Facebooku, aby ste zv\u00fd\u0161ili n\u00e1v\u0161tevnos\u0165 svojho obchodu. S viac ako 1,4 miliardami akt\u00edvnych pou\u017e\u00edvate\u013eov Facebooku ka\u017ed\u00fd de\u0148 je t\u00e1to soci\u00e1lna sie\u0165 ide\u00e1lna na z\u00edskavanie si nov\u00fdch z\u00e1ujemcov. Mus\u00edte v\u0161ak v\u00e1\u0161 biznis uv\u00e1dza\u0165 na trh sp\u00f4sobom, ktor\u00fdm zaujmete\u00a0 t\u00fdch spr\u00e1vnych \u013eud\u00ed, a to sa dosahuje zameran\u00edm sa na spr\u00e1vny druh \u013eud\u00ed so spr\u00e1vnym druhom ponuky.2. Pou\u017eite vide\u00e1 na soci\u00e1lnych m\u00e9di\u00e1ch, aby sa va\u0161e publikum anga\u017eovalo a r\u00e1stloOtvorte svoju ob\u013e\u00faben\u00fa platformu soci\u00e1lnych m\u00e9di\u00ed. V\u0161imnite si, \u017ee va\u0161a n\u00e1stenka je namiesto textu a obr\u00e1zkov pln\u00e1 video obsahu. V skuto\u010dnosti sa algoritmy zmenili a vyv\u00edjaj\u00fa sa tak, aby uprednost\u0148ovali video obsah pred in\u00fdmi form\u00e1tmi obsahu. A to je nie\u010do, \u010do si popredn\u00e9 zna\u010dky v\u0161imli: neuverite\u013en\u00fdch 86 percent podnikov pou\u017e\u00edva video na svojich webov\u00fdch str\u00e1nkach a 77 percent pou\u017e\u00edva video na soci\u00e1lnych sie\u0165ach.Existuj\u00fa desiatky sp\u00f4sobov, ako m\u00f4\u017eete pou\u017e\u00edva\u0165 vide\u00e1, aby sa va\u0161e publikum anga\u017eovalo a r\u00e1stlo. Zv\u00e1\u017ete mo\u017enos\u0165 zdie\u013ea\u0165 autentick\u00fd poh\u013ead na v\u00e1\u0161 \u017eivot. Zaznamenajte \u010fal\u0161ie spustenie produktu va\u0161ej spolo\u010dnosti. Uk\u00e1\u017ete svojim nasledovn\u00edkom, ak\u00e9 to je pracova\u0165 pre va\u0161u spolo\u010dnos\u0165 a\u00a0podobne.3. Pou\u017eite soci\u00e1lne m\u00e9di\u00e1, aby ste povedali svoj pr\u00edbeh o zna\u010dke a \u00faspe\u0161ne sa odl\u00ed\u0161ili od konkurencieKa\u017ed\u00fd – vr\u00e1tane va\u0161ich z\u00e1kazn\u00edkov – miluje dobr\u00fd pr\u00edbeh. Lauren Gordon , \u0161pecialista na rozpr\u00e1vanie a obsahov\u00fd marketing, tvrd\u00ed, \u017ee by ste mali vyu\u017e\u00edva\u0165 soci\u00e1lne m\u00e9di\u00e1 na strategick\u00fa diferenci\u00e1ciu od konkurencie. Nikdy nezabudnite, \u017ee ka\u017ed\u00e1 \u013eudsk\u00e1 bytos\u0165 rob\u00ed rozhodnutia zalo\u017een\u00e9 na em\u00f3ci\u00e1ch.To znamen\u00e1, \u017ee ak chcete, aby va\u0161a zna\u010dka obst\u00e1la v sk\u00fa\u0161ke \u010dasu, mus\u00edte rozpr\u00e1va\u0165 pr\u00edbeh va\u0161ej zna\u010dky na soci\u00e1lnych sie\u0165ach, aby ste sa odl\u00ed\u0161ili od konkurencie, vybudova\u0165 hlbok\u00e9 kontakty a d\u00f4veru so z\u00e1kazn\u00edkmi a vernos\u0165 svojich z\u00e1kazn\u00edkov.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (13 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Chytr\u00e9 sp\u00f4soby, ako pou\u017e\u00edva\u0165 soci\u00e1lne m\u00e9di\u00e1 k rastu v\u00e1\u0161ho podnikania","item":"https:\/\/www.vmarlen.sk\/chytre-sposoby-ako-pouzivat-socialne-media-k-rastu-vasho-podnikania\/#breadcrumbitem"}]}]